Print PDFOur new brand starts with Endless Heart
The Daiwa House Group, which celebrates
the 50th anniversary of its foundation this year,
moves toward a brighter future.
When we say "hearts,"
of course we mean those special emotional connections between people,
or between people and the objects they love.
The message conveyed by our "Endless Heart" philosophy, and the logo that symbolizes it
--- a heart-shaped Mobius Strip that indicates a never-ending process ---
is that the Daiwa House Group co-creates value for individuals,
communities, and people's lifestyles.
The Endless Heart symbol has yet another significance: it conveys the close relationship
among the companies in the Daiwa House Group,
and the unshakable determination of the managements of all those companies
to grow and prosper together into the far distant future.
Moreover, the circular shape at the center of the Endless Heart symbol represents
Daiwa (whose literal meaning is Great Harmony):
we regard this as the basic philosophic principle on which the Group rests.
All of us here at Daiwa House Industry and our other Group companies are
the successors to Mr. Nobuo Ishibashi, the founder of the Group.
We Build Hearts
Over the next 50 years too, we will continue to build hearts
by offering our customers finely-crafted products, as well as
services provided with friendliness and sincerity.
