Events and tools

We want to make more people aware and appreciative of cherry trees. We are staging Daiwa Sakura Aid events with help from professionals in a range of fields.

Events and tools

Charity concerts

The concerts are staged in partnership with artists who support our activities. On March 30, 2015, a charity concert was held at Bunkamura Orchard Hall in Shibuya, Tokyo to commemorate ten years since Yoshino-Omine was designated a World Heritage site and 60 years since the founding of Daiwa House Industry. The concert was attended by 1430 people.
Fundraising for the preservation of cherry trees has also conducted at the concert venue.

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Charity concert held on August 23, 2014.

Sakura pamphlets

The pamphlets convey, primarily thorough photographs, the fascination with the cherry trees that Japan has cherished for more than a thousand years and the ideas they embody.
The pamphlets are mainly used to hand out to people who make a donation at concerts or other events.

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Production and sale of CDs

Revenue from CD album sales is used to fund cherry tree preservation work.
Daiwa Sakura Records* offer two CDs for sale in partnership with the instrumental acoustic duo, Jusqu'à Grand-père.
First album: 2-duex-
Second album: Unkin
2-duex- contains Yumezakura, the theme tune of Daiwa Sakura Aid.

* CD publisher (label)

Cherry tree photography exhibition

An exhibition of photographs that express the attractions of cherry trees and Mount Yoshino.
In the spring of 2015, the Osaka and Tokyo head office of Daiwa House Industry held an exhibition by the photographer Yasuyuki Emori, who also contributed shots to the Sakura pamphlets.

Sakura pamphlet *Japanese Only
Daiwa Sakura Aid

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