Business and City Hotels
Our business and city hotels offer enjoyment, comfort and peace of mind for all their guests – whether on vacation or on a business trip – thanks to our dedication to the spirit of hospitality. As of March 31, 2015, the Group operated a nationwide network of 39 hotels with a total of 8,755 guest rooms. During fiscal 2014 the guest room occupancy rate rose by 1.8 percentage points over the previous year, to 85.9%.
As a result of the government's relaxation of visa requirements for foreign tourists, as well as the yen's low exchange rate, the domestic hotel market has benefited from an increasing number of overseas guests, particularly from Southeast Asia. The number of hotel stays by Japanese guests, too, has been holding steady, thanks to strong leisure spending sentiment among the baby boomers as well as the renewed popularity of vacations within Japan rather than overseas, owing to the weak yen.
Amid this environment, Daiwa Roynet Hotels, which operates hotels all over Japan, has been raising customer satisfaction levels by enhancing the added value of its facilities. For instance, it has actively renovated its hotels and has also converted more rooms to meet the needs of guests on business trips as well as those on vacation. From here on, we will be engaging in more aggressive marketing via a newly-established marketing group, taking measures to raise the room occupancy rate of its existing hotels, and constructing a more wide-ranging marketing system, including the development of marketing channels overseas. The Osaka Daiichi Hotel (operated by Osaka Marubiru) plans to make the most of its ideal location in front of Osaka Station by expanding its range of services for vacationing guests so as to increase its customer drawing capability.