This is MECENAT is run by the Association for Corporate Support of the Arts and utilizes a variety of ways in which corporate support can be provided for the arts with the aim of highlighting numerous instances of creative activity from different places and showing their social significance and presence. Activities recognized as "This is MECENAT" are awarded the M mark symbol. This is done with the intention of promulgating "Today’s MECENAT" in a variety of ways through diverse initiatives, deepening appreciation and support for vibrant creative activity in the public sphere through the promotion of art and culture.
The Awards for Companies Promoting Experience-based Learning Activities for Youth (run by the Ministry of Education, Culture, Sports, Science and Technology) are presented to companies that undertake excellent activity programs for youth as part of their contribution to society. The aim of the award system is to promote opportunities for youth activities by publicizing them throughout the country.
The awards, which commenced in 2013, received 122 entries for their third year of 2015 (62 entries in the large company category and 60 in the small and medium-sized category).
Noting that Japanese companies and other organizations had been prompted by the 2010 Conference of the Parties to the Convention on Biological Diversity (COP 10) to step up their practical activities associated with things like protecting and maintaining access to biodiversity, the award program of the Contest for Corporate Activities on Biodiversity (supported by the Ministry of the Environment and the Ministry of Agriculture, Forestry and Fisheries) was launched that year with the aim of promoting further broadening of this work by providing ongoing recognition to these excellent practical activities and publicizing them widely.
The cherry tree preservation work at Mount Yoshino undertaken jointly by Daiwa House Industry and Yoshinoyama Hoshoukai established a cherry tree nursery to collect seed from adult Shiroyamazakura cherry trees and cultivate healthy saplings to protect the scenic cherry trees of Mount Yoshino that have long been carefully nurtured by earlier generations but that are at risk, having lost their vitality in recent years. The efforts of staff and family volunteers saw the first saplings grown from seed returned to the mountain after six years. The activity is recognized for its historic and cultural significance.