The cherry tree begins life as a seedling sprouting from the soil, growing over time to enrich our lives with its glorious blossoms. These ideas of soil and life imbue the desire of Daiwa Sakura Aid to nurture cherry trees so that they will be forever part of our future.
In our long history, cherry trees have grown alongside the hearts of the Japanese people and have had a unique and mysterious appeal to us all. In partnership with other stakeholders, we who have been born and nurtured in Yoshino will take up the baton that has been passed to us by earlier generations.
Passing on the cherry tree to the next generation
We are working with workplaces around Japan on activities aimed at passing on to the next generation both the cherry tree, whose blossoms are symbolic of Japan, and also the beautiful landscape that has been cherished to this day, especially around Mount Yoshino in Nara Prefecture that has a connection with our founder.