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Raised in a family of Yoshino woodcutters, our founder loved nature above all else and had a deep love for the spirit and culture of Japan. The company’s DNA made up by our founder, that honors the spirit of the Japanese people, will be passed down to the future by our involvement in cherry trees through Daiwa Sakura Aid, especially the cherry tree preservation work at Mount Yoshino and the Sakura Project.
As expressed by the concept of "live in harmony with the soil", a cherry tree cannot survive without soil. The activity has received ongoing support from a large number of people. By passing on the cherry tree to the next generation in partnership with these supporters, Daiwa House Group is also working to pass on a culture and tradition of which Japan should be proud.
Starting fiscal 2011, we have been receiving donations from our shareholders through our stockholder special benefit plan.
FY2025 ¥6391 thousand
FY2024 ¥2963 thousand
FY2023 ¥2871 thousand
FY2022 ¥2952 thousand
FY2021 ¥2814 thousand
FY2020 ¥2845 thousand
FY2019 ¥3,052 thousand
FY2018 ¥2,708 thousand
FY2017 ¥2,810 thousand
FY2016 ¥2,682 thousand
FY2015 ¥2,121 thousand
FY2014 ¥1,658 thousand
FY2013 ¥1,617 thousand
FY2012 ¥1,207 thousand
FY2011 ¥888 thousand
The money is being utilized for the revitalization of the cherry trees of Mt. Yoshino through the local maintenance and management of a nursery and the cultivation of healthy cherry tree saplings.
Right: Atsushi Kitaoka, mayor of Yoshino
Left: Tamio Ishibashi, Executive Vice President, Daiwa House Industry Co., Ltd.
* The title of the person in the photo is as of 2016
Every spring, large numbers of people come to Mount Yoshino to view the Shiroyamazakura cherry trees that grow on the slopes of the mountain. Each year we engage in fundraising for cherry tree preservation in partnership with the Yoshinoyama Hoshoukai (preservation association).
People who make donations are presented with copies of Daiwa House’s Sakura pamphlet, Hitohira booklet, and a cherry tree clear file folder.
