Raised in a family of Yoshino woodcutters, our founder loved nature above all else and had a deep love for the spirit and culture of Japan. The company’s DNA made up by our founder, that honors the spirit of the Japanese people, will be passed down to the future by our involvement in cherry trees through Daiwa Sakura Aid, especially the cherry tree preservation work at Mount Yoshino and the Sakura Project.
As expressed by the concept of "live in harmony with the soil", a cherry tree cannot survive without soil. The activity has received ongoing support from a large number of people. By passing on the cherry tree to the next generation in partnership with these supporters, Daiwa House Group is also working to pass on a culture and tradition of which Japan should be proud.
Efforts of Daiwa Sakura Aid
Efforts of Daiwa Sakura Aid (Short ver)
"Support cherry tree preservation by staying at a hotel"
A contribution of one yen is made to cherry tree preservation work for each room-night booked at the Osaka Dai-ichi Hotel of Osaka Marubiru, a landmark tower outside Osaka Station.
"Support cherry tree preservation by enjoying a coffee"
A contribution of one yen is made to cherry tree preservation work for each cup of a special coffee developed together with Ogawa Coffee, a coffee roaster in Kyoto.
Support cherry tree preservation by bringing your unwanted clothes in to a nearby shopping complex.
Unwanted clothing is being collected at the following shopping complexes, with a five-yen donation being made to cherry tree preservation work for each kilogram collected.
Starting fiscal 2011, we have been receiving donations from our shareholders through our stockholder special benefit plan.
FY2016 ¥2,682 thousand
FY2015 ¥2,121 thousand
FY2014 ¥1,658 thousand
FY2013 ¥1,617 thousand
FY2012 ¥1,207 thousand
FY2011 ¥888 thousand
The money is being utilized for the revitalization of the cherry trees of Mt. Yoshino through the local maintenance and management of a nursery and the cultivation of healthy cherry tree saplings.
Right: Atsushi Kitaoka, mayor of Yoshino
Left: Tamio Ishibashi, Executive Vice President, Daiwa House Industry Co., Ltd.
We organize concerts in partnership with artists who support our activities to transmit the Japanese spirit to the next generation through involvement in the protection and preservation of cherry trees.
The concerts are also used to ask for donations to the cherry tree preservation work.
Every spring, large numbers of people come to Mount Yoshino to view the Shiroyamazakura cherry trees that grow on the slopes of the mountain. Each year we engage in fundraising for cherry tree preservation in partnership with the Yoshinoyama Hoshoukai (preservation association).
People who make donations are presented with copies of Daiwa House’s Sakura pamphlet, Hitohira booklet, and a cherry tree clear file folder.