“Creating Dreams, Building Hearts” is the basis of the Group’s stance.
It also shows us the way forward as we seek to carve out a future of coexisting with society and working with our customers to create new value.
We intend to maintain this same heart as we pursue a future in which everyone can share in the joy of life.
Singing the same song in the same spirit.
Our goal is a future in which everyone can share
in the joy of life.
I want to express my respect for everyone who participated in creating these commercials under such difficult conditions. These past two and a half years have been a time when we have been unable to get together with other people, to talk and to laugh. Viewing the video fills me with emotion. I have come to believe that the future is built on the wellbeing of each and every one of us. While I have been working as a narrator since 2006, I feel pride at how fortunate I am to be back alongside everyone once again.
Let’s keep looking toward the future.
While it is vital, in an orchestra that at times numbers up to 100 players, for all of the performers to be in sync with one another, it took the presence of the customer for “Creating Dreams, Building Hearts” to happen.
Shooting “The Joy of Life” series of television commercials was an experience of a type you do not encounter in ordinary daily activities, with people from many different walks of life, including company employees, members of the public, children, and the orchestra, all coming together to produce the commercials.
I am conscious of how the Daiwa House Group is seeking to address not only its immediate challenges but also those that are a few steps down the line. Taking to heart the expressions of applause and encouragement that we have received, we are working to co-create a brighter future with the children who will make up the performers and audiences of tomorrow.
Drawing on the Endless Heart Group symbol, this piece expresses the continuing bond between Daiwa House and our customers as well as our solidarity within the Group. While it is played in a variety of different ways with different instruments and rhythm arrangements, the core melody remains the same. This is an expression of our unchanging heart.
“Creating Dreams, Building Hearts” is the basis of our unchanging heart.
Endless Heart
A place for creating future value along with wider society and a wide variety of people
Kotokurie
