“Creating Dreams, Building Hearts”—Our motto to express Daiwa House Group’s fundamental commitment to creating new value together with our customers, and living symbiotically with society to benefit all its members.
Our business activities bring us into contact with all kinds of people who share the co-creation, symbiotic living ethic, and such encounters make us only more intent on living our commitment.
Different things are important to different people. Some spend time with nature; others, on engaging with tradition. Some prefer to be out in the community; others like staying home with family. The variations are endless. But one thing they share across all these differences is a feeling of belonging from resonance over shared pursuits, and in interacting, touch the lives of others.
These things motivate to make tomorrow a better day. Our fundamental commitment burning in our hearts, we will walk with society toward a future where all share in one another’s joys.
Story of “Creating Dreams,Building Hearts.”
The Joys of Life version
Lemon Bonds version
The Joys of Life version
There are times when an audience and the members of an orchestra numbering a hundred or more performers come together as one, all resonating with one another through the music; this, too, is one form Creating Dreams, Building Hearts can take. For the filming of the Joys of Life commercial, Daiwa House employees, members of the community, kids, and the musicians all joined together under one roof to create a unique work—making it quite an experience for all participants! The applause and praise of audiences in our hearts, we’re ready to go on making world-changing music!
1/5
The Joys of Life concert with the Osaka Symphony Orchestra
The Joys of Life version
You couldn’t go anywhere. You couldn’t meet with friends. Amid the pandemic, everyone was made aware of how wonderful their routine everyday was. With all the restrictions now a thing of the past, over 100 musicians and singers gave a concert embodying Creating Dreams, Building Hearts! We believe this desire to co-create and live in harmony together, will carry us to a future where all share in one another’s joys.
2/5
Daiwa House Group employees
Lemon Bonds version
They’re adorable in name and shape! Lemons project cheerfulness and a bright, refreshing character—just like I’d like to be, and what I wish for the people of Setoda. And the area’s lemons help form bonds between the locals and people who’ve moved here, among the locals themselves, and further among everyone who lives here and people who come to visit or do business. And the area’s natural abundance gives its lemons this wonderful ability. That’s why I want to keep on relating their stories—conveying not just glimpses of their juice and fragrance, but ones that tell of the land and the people here, as well as describe how the fruit transform from dark green into bright yellow as they grow.
3/5
Yoko Nagamitsu
Hunter and culinary consultant on satoyama cuisine
Lemon Bonds version
I’ve loved lemons ever since I was little. A sudden desire to try raising them myself led to my discovery of Setoda and moving here. Having decided to make lemons my living, I’ve connected with the locality and its people, so now there’s nothing else left but for me to explore what I can achieve with lemons. Sometimes human intervention helps to better sustain nature’s abundance. In Setoda, people contemplate the future of the island and its lemons together, and they support one another in endeavoring to achieve it. I want to go beyond doing just what I like here, going the extra mile to help face challenges so as many people as possible can appreciate the value of the lemons we raise here.
4/5
Lemon farm apprentice
Akemi Saito
Director at AKEMILEMON
Lemon Bonds version
The first time I came to Setoda, everything about the island felt refreshingly novel. Of course I felt that way about the lemons, but the whole island struck me as a treasure trove! When people all move to one place, it means there are other places that get under-populated. To keep that from happening here, I want to see the locals become able to maintain the locality on their own. It has a mild climate, and people are able to do things in their own time and at their own pace under the bright warm sun. I’d like to see future generations be able to live this way too, and to that I’m doing what I can through my kind of confections.
5/5
Nami Harayama
Pâtissier
Coming Soon
The Joys of Life version
There are times when an audience and the members of an orchestra numbering a hundred or more performers come together as one, all resonating with one another through the music; this, too, is one form Creating Dreams, Building Hearts can take. For the filming of the Joys of Life commercial, Daiwa House employees, members of the community, kids, and the musicians all joined together under one roof to create a unique work—making it quite an experience for all participants! The applause and praise of audiences in our hearts, we’re ready to go on making world-changing music!
1/5
The Joys of Life concert with the Osaka Symphony Orchestra
The Joys of Life version
You couldn’t go anywhere. You couldn’t meet with friends. Amid the pandemic, everyone was made aware of how wonderful their routine everyday was. With all the restrictions now a thing of the past, over 100 musicians and singers gave a concert embodying Creating Dreams, Building Hearts! We believe this desire to co-create and live in harmony together, will carry us to a future where all share in one another’s joys.
2/5
Daiwa House Group employees
Lemon Bonds version
They’re adorable in name and shape! Lemons project cheerfulness and a bright, refreshing character—just like I’d like to be, and what I wish for the people of Setoda. And the area’s lemons help form bonds between the locals and people who’ve moved here, among the locals themselves, and further among everyone who lives here and people who come to visit or do business. And the area’s natural abundance gives its lemons this wonderful ability. That’s why I want to keep on relating their stories—conveying not just glimpses of their juice and fragrance, but ones that tell of the land and the people here, as well as describe how the fruit transform from dark green into bright yellow as they grow.
3/5
Yoko Nagamitsu
Hunter and culinary consultant on satoyama cuisine
Lemon Bonds version
I’ve loved lemons ever since I was little. A sudden desire to try raising them myself led to my discovery of Setoda and moving here. Having decided to make lemons my living, I’ve connected with the locality and its people, so now there’s nothing else left but for me to explore what I can achieve with lemons. Sometimes human intervention helps to better sustain nature’s abundance. In Setoda, people contemplate the future of the island and its lemons together, and they support one another in endeavoring to achieve it. I want to go beyond doing just what I like here, going the extra mile to help face challenges so as many people as possible can appreciate the value of the lemons we raise here.
4/5
Lemon farm apprentice
Akemi Saito
Director at AKEMILEMON
Lemon Bonds version
The first time I came to Setoda, everything about the island felt refreshingly novel. Of course I felt that way about the lemons, but the whole island struck me as a treasure trove! When people all move to one place, it means there are other places that get under-populated. To keep that from happening here, I want to see the locals become able to maintain the locality on their own. It has a mild climate, and people are able to do things in their own time and at their own pace under the bright warm sun. I’d like to see future generations be able to live this way too, and to that I’m doing what I can through my kind of confections.
5/5
Nami Harayama
Pâtissier
Coming Soon
The making of our commercials
Having gotten through the restrictions and hardships of the pandemic, some 100 people of diverse backgrounds gathered to achieve something born of shared sentiment: They gave a choral rendition of Daiwa House’s We Build Hearts theme to express their appreciation for the day and gratitude for having made it through the pandemic.
Watch the commercial(90 seconds)
The island where Setoda—more precisely, the town of Setoda in the city of Onomichi, Hiroshima—is know as “the island of lemons” for the fruit raised there. And the island is full of people who also know how to cultivate joy. Lemons—with their aroma, flavor, and color—are of potential for widening the Creating Dreams, Building Hearts circle of friends!
Watch the commercialDrawing on the Endless Heart Group symbol, this piece expresses the continuing bond between Daiwa House and our customers as well as our solidarity within the Group. While it is played in a variety of different ways with different instruments and rhythm arrangements, the core melody remains the same. This is an expression of our unchanging heart.
“Creating Dreams, Building Hearts” is the basis of our unchanging heart.
Endless Heart
A place for creating future value along with wider society and a wide variety of people
Kotokurie
